It was just pictures and videos and very little strategy-it wasn’t well-edited quality content.įast-forward to 2020, and I’ve grown my Instagram audience to more than 325,000, partly because I focus on quality video content. I nodded (I was two months into my time at MH), and she blurted out: “Your Instagram kind of sucks.” She wasn’t wrong either. So she walked up to me and asked if I wanted some advice. Somebody at the party, a bit drunk (and blunt, anyway) had noticed that. I didn’t understand editing tools, or even think they mattered, and I certainly wasn’t thinking about video quality or production values. Back in 2017, when I first started trying to break into the influencer space as the fitness editor of Men’s Health, a post was just a post. That’s the biggest lesson I didn’t understand three years ago at my first Men’s Health Christmas party.
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